Backlinks are an essential component of any successful SEO strategy. Backlinks are incoming links from other websites that direct traffic to your website. They are also known as inbound links or incoming links. Backlinks are an essential component of search engine optimization (SEO) because they indicate to search engines that other websites consider your content to be valuable and relevant. The more high-quality backlinks your website has, the more likely it is to rank higher in search engine results pages (SERPs). Backlinks are an important ranking factor because they help search engines determine the authority and relevance of a website.
When a website links to your site, it is essentially vouching for your content, which can increase your website’s authority and credibility. However, not all backlinks are created equal. Backlinks from authoritative and relevant websites are more valuable than those from low-quality or irrelevant websites. There are several types of backlinks, including natural, manual, and self-created backlinks. However, not all backlinks are created equal. To truly stand out and build an impressive link profile, you need to think outside the box and employ some creative tactics.
Here are the top 7 tips for building out-of-the-box backlinks:
- Create ‘Skyscraper’ Content:
Creating Skyscraper content is a highly effective strategy for building out-of-the-box backlinks. This approach involves creating content that is superior in quality and value to existing content on a particular topic. The idea is to research the top-performing content in your niche and create something even more comprehensive, informative, and engaging. Here’s a guide on how to create Skyscraper content for building out-of-the-box backlinks:
- Identify a Topic:
The first step is to identify a topic that is relevant to your business or industry and has a high potential for attracting backlinks. Research the top-performing content on the topic, including blog posts, articles, videos, infographics, and other types of content.
- Analyze the Top-Performing Content:
Analyze the top-performing content to understand what makes it successful. Look for common themes, topics, formats, and styles that resonate with your target audience. Identify gaps, weaknesses, and opportunities for improvement.
- Create a Comprehensive Outline:
Based on your analysis, create a comprehensive outline for your content. Your outline should be detailed and cover all the essential information related to the topic. It should also include headings, subheadings, bullet points, images, and other visual elements that make it easy to read and understand.
- Research and Gather Information:
Conduct thorough research to gather information for your content. Use reputable sources, including academic journals, industry reports, case studies, and expert opinions. Make sure to cite your sources and provide links to them, as this can help to improve the credibility and trustworthiness of your content.
- Create Engaging and Visual Content:
Use engaging and visual content to make your content stand out. This could include images, infographics, videos, and other types of multimedia that help to convey your message in a compelling and memorable way. Make sure that your content is easy to read and understand, and that it provides value to your target audience.
- Promote Your Content:
Once your content is ready, it’s time to promote it. Reach out to websites and influencers in your industry to let them know about your content and ask if they would be willing to link to it. Use social media, email marketing, and other channels to promote your content to your target audience. Make sure to include a clear call-to-action that encourages readers to share and link to your content.
- Monitor and Measure Your Results:
Finally, monitor and measure the results of your content marketing efforts. Use analytics tools to track your website traffic, backlinks, and engagement metrics. This will help you understand what is working and what needs improvement, and it will also help you refine your strategy over time.
- Use Content Formats That Can Generate Links:
Some types of content are more linkable than others. Infographics, for example, are highly shareable and can attract a lot of backlinks. Other formats that can be effective include videos, interactive content, and quizzes. Use these formats strategically to generate interest and engagement and encourage others to link back to your content.
- Make Bloggers and Reporters Link to You:
If you have something newsworthy or of interest to journalists or bloggers, you can use this to your advantage to build backlinks. This could be anything from a groundbreaking study, a new product launch, or an innovative idea. Create a press release or outreach campaign to reach out to relevant bloggers and reporters to get your story covered and build quality backlinks. Here are some tips on how to make bloggers and reporters link to your website:
- Find Relevant bloggers And Reporters:
Once you have created high-quality content, you need to find bloggers and reporters who write about topics related to your content. You can use tools like Google News, Twitter, and LinkedIn to find relevant bloggers and reporters.
- Build Relationships:
Once you have identified relevant bloggers and reporters, you should start building relationships with them. This can be done by commenting on their blog posts, sharing their content on social media, and engaging with them on Twitter or LinkedIn.
- Pitch Your Content:
Once you have built a relationship with a blogger or reporter, you can pitch them your content. Your pitch should be tailored to their specific audience and explain why your content would be of interest to their readers. Be sure to include a link to your content in your pitch.
- Offer Exclusives:
Another way to get bloggers and reporters to link to your website is to offer them exclusive content. This could be a new report, a survey, or an interview with an industry expert. By offering exclusive content, you increase the chances that bloggers and reporters will want to link to your website.
- Create ‘Ultimate’ Guides:
Creating comprehensive and authoritative guides on a specific topic can also be an effective way to build backlinks. This type of content is often referred to as an “ultimate guide” and should be the go-to resource for anyone looking to learn about a particular topic. Make sure your guide is well-researched, visually appealing, and covers all the essential information related to the topic.
- Look for Outdated Resources:
Over time, many websites accumulate outdated content or resources that are no longer relevant or accurate. This presents an opportunity for you to create updated and improved versions of these resources, which can then be used to build backlinks. Look for outdated blog posts, guides, and other resources in your niche and create new and improved versions that others will want to link to.
- Come Up with Branded Techniques or Strategies:
If you have a unique approach or strategy that sets you apart from others in your industry, you can use this to build backlinks. Here are some tips on how to come up with branded techniques or strategies for building out-of-the-box backlinks:
- Identify Your Unique Value Proposition:
The first step in coming up with a branded technique or strategy is to identify your unique value proposition. This is the aspect of your brand or business that sets you apart from your competitors. It could be a unique product, service, or approach to solving a problem. Once you have identified your unique value proposition, you can build a branding technique or strategy around it.
- Brainstorm Ideas:
Once you have identified your unique value proposition, you should brainstorm ideas for a branded technique or strategy. This could be a unique tool, infographic, or research report. The key is to come up with something that is unique, valuable, and relevant to your target audience.
- Develop Your Technique or Strategy:
Once you have a list of ideas, you should develop your branded technique or strategy. This could involve creating a tool or resource, conducting research, or developing an infographic or video. Whatever you choose, it should be something that provides value to your target audience and showcases your unique value proposition.
- Promote Your Strategy:
Once you have developed your brand’s technique or strategy, you should promote it through various channels. This could include social media, email marketing, or outreach to relevant websites and bloggers. The key is to get your branded technique or strategy in front of as many people as possible so that it can attract backlinks and generate traffic to your website.
- Transform Brand Mentions into Quality Backlinks:
Make sure to monitor your brand mentions online and reach out to the websites and influencers who mention you but don’t link to your site. By transforming these brand mentions into quality backlinks, you can improve your website’s search engine ranking and increase your visibility online. Ask them to link to your website, as this can help to improve your link profile and increase your organic traffic.
In conclusion, building out-of-the-box backlinks requires creativity, strategic thinking, and a willingness to go above and beyond what others in your industry are doing. By implementing these 7 tips, you can create high-quality backlinks that will help to improve your website’s authority, credibility, and search engine rankings. Let Shyft Digitally help you build out-of-the-box backlinks. Visit our website today.