The Best Link Building Strategies Experts Recommend Using in 2023

link building

In the SEO world, link-building is critical to a successful strategy. Building quality links can help your website rank higher in search engine results pages (SERPs), increase website traffic, and drive more conversions. However, link building is not a one-size-fits-all strategy; different approaches work better for different businesses. This article will discuss link building, why you need it, and the best link-building strategies experts recommend using in 2023.

What is Link Building?

Link building is acquiring hyperlinks from other websites to your website. It is an important aspect of search engine optimization (SEO) that helps improve your website’s search engine rankings. In link building, the goal is to obtain links from high-quality, authoritative websites relevant to your website’s content. The more high-quality links pointing to your website, the more likely search engines consider it authoritative and rank it higher in search engine results pages (SERPs).

Why Do You Need Link-Building?

Link-building is an important part of search engine optimization (SEO) because it helps establish the authority and credibility of your website in search engines like Google. The number and quality of external links pointing to your website are among the factors that search engines use to determine the relevance and importance of your website’s content. Here are some of the key reasons why link building is important:

  • Improves Search Engine Rankings:

Link building helps to improve your website’s search engine rankings. When other websites link to your website, it signals to search engines that your content is valuable and relevant to your industry or niche. As a result, search engines will give your website a higher ranking in search engine results pages (SERPs).

  • Increases Website Traffic:

Building links from other websites to your website can drive referral traffic. When visitors click on links from other websites to your website, it can increase your website’s visibility and attract new visitors who might have yet to find your website.

  • Brand Awareness:

It can also help to increase brand awareness. When your website is linked to high-quality and authoritative websites, it can establish your brand as an authority in your industry or niche. This can increase brand recognition and attract more visitors to your website.

  • Boosts Conversions:

Higher search engine rankings, increased website traffic, and improved brand authority can increase your website’s conversions. When your website ranks higher in search engine results pages, attracts more visitors, and establishes your brand as an authority in your industry, it can increase the likelihood that visitors will convert into customers.

The Best Link-Building Strategies

Link building is a critical component of search engine optimization (SEO), and there are several effective strategies that you can use to build high-quality links to your website. Here are some of the best link-building strategies, including those you mentioned:

  • Guest Posting:

Guest posting involves publishing an article on another website relevant to your industry or niche. In exchange for the article, you can include a link to your website in the author bio or within the content. Guest posting can also help you build relationships with other bloggers or websites in your industry and increase your website’s visibility and authority.

  • Broken Link Building:

Broken link building involves finding broken links on other websites and offering to replace them with links to your website. This strategy involves identifying broken links, creating relevant content that can replace the broken link, and reaching out to the website owner or webmaster to request that they update the link. You can use LinkMiner to check resource pages for defunct links quickly.

  • Link Reclamation: 

Link reclamation involves finding mentions of your brand or website on other websites and ensuring that these mentions include a link back to your website. This strategy involves using tools to identify mentions of your brand or website and then contacting the website owner or webmaster to request they add a link to your website. To get started, use SEO tools like BrandMentions or Ahrefs’ Alerts feature to send you email alerts whenever there is a new mention about your brand. 

  • Digital PR: 

Digital PR is an effective link building strategy that involves creating and promoting high-quality content to attract links from other websites. Digital PR involves creating compelling and newsworthy content people want to read and share, such as infographics, blog posts, videos, and research studies. Here are some steps to create a successful digital PR strategy for link building:

  • Define your target audience: Identify your target audience and determine what type of content they are interested in. This will help you create content that resonates with them and encourages them to share.
  • Create high-quality content: Develop high-quality content that is relevant, engaging, and shareable. This could include infographics, blog posts, videos, and research studies.
  • Outreach to journalists and bloggers: Reach out to journalists and bloggers who cover your industry or niche and pitch your content to them. Personalize your outreach and explain why your content is newsworthy and relevant to their audience.
  • Utilize social media: Promote your content on social media channels to increase its visibility and reach. Encourage social media shares and engagement.
  • Monitor and track results: Track the success of your digital PR campaign by monitoring the number of links and mentions your content receives. Use this information to refine your strategy and improve your results over time.
  • Competitor Analysis: 

By analyzing the link profiles of your competitors, you can identify opportunities to build links from websites that link to your competitors. This strategy involves using tools to analyze your competitors’ link profiles and outreach to websites that link to your competitors.

  • Create Unique Content:

Creating unique and high-quality content that offers value to your target audience can attract natural links to your website. This strategy involves creating informative, useful, and relevant content for your target audience and promoting it through various online channels. Here are some tips to help you create unique content 

  • Conduct original research: Conducting original research is a great way to create unique content that is highly valuable and relevant to your audience. This could include surveys, case studies, or data analysis.
  • Use different formats: Mix up the format of your content to keep it interesting and engaging. This could include infographics, videos, podcasts, or interactive content.
  • Share your expertise: Share your knowledge and expertise by creating in-depth guides or tutorials. This type of content is highly valuable to your audience and can help establish your authority in your niche.
  • Create interactive content: Interactive content, such as quizzes, surveys, or assessments, can be highly engaging and shareable. This type of content encourages social media sharing and can help attract high-quality links.
  • Skyscraper Technique:

The skyscraper technique involves finding existing content that is performing well in your niche, creating similar but better content, and then reaching out to websites that link to the original content to link to your improved content. This strategy requires thorough research and high-quality content creation, but it can be highly effective in building quality links.


In conclusion, link building is an essential aspect of any successful SEO strategy. While there is no one-size-fits-all approach to link building, these strategies are highly effective and recommended by experts for 2023. Incorporate these strategies into your link building efforts, and you’ll see a boost in search engine rankings, website traffic, and conversions. Visit DigiPro to implement these strategies for you.


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